{"id":828,"date":"2026-05-18T12:44:31","date_gmt":"2026-05-18T12:44:31","guid":{"rendered":"https:\/\/digitalprindia.com\/news\/?p=828"},"modified":"2026-05-18T12:44:31","modified_gmt":"2026-05-18T12:44:31","slug":"india-indoor-air-safety-improved-with-airth-filtrix-tech","status":"publish","type":"post","link":"https:\/\/digitalprindia.com\/news\/india-indoor-air-safety-improved-with-airth-filtrix-tech\/","title":{"rendered":"India&#8217;s AC Market Is Set to Double to 30 Million Units by 2030 And One IIT Bombay Aerosol Scientist Is Building the Clean Air Ecosystem That Fits Every One of Them"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We spend nearly 90% of our lives indoors. We sleep, work, study, exercise, and recover inside four walls, and through almost all of it, we breathe air-conditioned air. Most people assume their AC is giving them clean, cool, fresh air. The truth is the opposite. The air circulating through most ACs is among the most polluted air we breathe in a day, loaded with PM2.5, dust, allergens, bacteria, and viruses that ordinary AC mesh filters were never designed to stop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With ACs now running 8\u20139 hours a day across Indian homes, offices, and public spaces, indoor air quality has quietly become one of the country&#8217;s most under-addressed health crises. And this is exactly the gap that AIRTH is solving, not with one product, but with an entire ecosystem.<\/span><\/p>\n<h3><b>The Dirty Secret Inside Your AC and How AIRTH Cracked It<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An AC&#8217;s fan is roughly 5X stronger than an air purifier&#8217;s, which typically pushes only 200\u2013300 m\u00b3\/hr of air. AIRTH was the first to invent a way to clean that air using a smart &#8220;leaky&#8221; filtration system. A 1.5-ton AC throws around 1,000 m\u00b3\/hr. AIRTH&#8217;s filter covers 50% of the air inlet area, and empirically, 20\u201330% of the air passes through the filter. The result: a Clean Air Delivery Rate (CADR) equivalent to expensive air purifiers, with no separate machine, no extra electricity, and no habit problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s a 30Pa pressure drop, which reduces airflow by 10\u201315% and increases power consumption by just 1\u20133% of 1.5kW (roughly 15\u201345W). This has been the biggest perception barrier for AIRTH \u2014 people fear it could harm the AC. The truth is the exact opposite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your mesh filter is the biggest problem creator for your AC. Most ACs suffer from two issues:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AC air is not enough<\/b><span style=\"font-weight: 400;\">\u2014because the mesh filter gets clogged within 3\u20134 weeks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AC air is not cool enough<\/b><span style=\"font-weight: 400;\">\u2014because dust the mesh filter can&#8217;t stop settles on the cooling coil, acting as an insulation layer and killing heat exchange efficiency.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With India&#8217;s installed base of 10 crore ACs, most are running in a suboptimal range\u2014losing 30\u201350% of airflow within a month of servicing. AIRTH ensures ACs run in their optimal range while delivering clean air at the same time.<\/span><\/p>\n<h3><b>Busting the Biggest Myth: &#8220;AIRTH Only Makes Filters for Split ACs.&#8221;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is the single most common misconception about AIRTH and it&#8217;s wrong.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, AIRTH is building a complete clean air ecosystem that works across every major AC system used in India\u2014split ACs, window ACs, cassette ACs, FCUs (Fan Coil Units), AHUs (Air Handling Units) and fresh air units.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AIRTH is indoor clean air infrastructure designed to scale across homes, luxury residences, commercial buildings, offices, hospitals, schools, hotels, gyms, malls, and large real estate developments. India doesn&#8217;t have one indoor air problem. It has many different AC types, different pollution levels, different building designs, and different seasons.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the center of this mission is <\/span><b>Ravi Kaushik, founder &amp; CEO of AIRTH<\/b><span style=\"font-weight: 400;\">, an aerosol scientist from IIT Bombay who has spent the last 8 years working on air. His vision is clear on making clean air a reality and an affordable solution.<\/span><\/p>\n<p><b>FILTRIX<\/b><span style=\"font-weight: 400;\"> is AIRTH&#8217;s filtration technology. It uses smart 3D partial-coverage filtration to capture pollutants and uses no bulky machines or separate purifiers, is installed in mins, and has a universal fit for every AC type. The technology has been validated by IIT Bombay, IIT Delhi, and IIT Kanpur and tested at NABL-accredited and BEE-certified labs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AIRTH&#8217;s clean air technology is already at work in <\/span><b>75,000+ Indian homes<\/b><span style=\"font-weight: 400;\">; premium residences including Magnolias, Camellias, and Aralias in Gurugram; leading international schools; hospitals; gyms; international organizations; and commercial spaces across the country. The company gained national visibility through <\/span><b>Shark Tank India Season 4<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><b>The Bigger Picture<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Air pollution in India is no longer a seasonal Delhi problem. It is a year-round, nationwide indoor health issue. Standalone air purifiers solve it for a few rooms and a few people. ACs are already everywhere in 30+ million Indian homes and counting. By upgrading the device that&#8217;s already running, AIRTH is doing something no one could have imagined.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We spend nearly 90% of our lives indoors. We sleep, work, study, exercise, and recover inside four walls, and through almost all of it, we breathe air-conditioned air. Most people assume their AC is giving them clean, cool, fresh air. The truth is the opposite. The air circulating through most ACs is among the most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[110],"tags":[1160,1161,1162,1163,1164],"class_list":{"0":"post-828","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-airth","9":"tag-clean-air-technology","10":"tag-filtrix","11":"tag-indoor-air-quality","12":"tag-smart-ac-filters","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>India\u2019s Growing AC Base Needs AIRTH Clean Air 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