{"id":1404,"date":"2026-10-06T12:05:37","date_gmt":"2026-10-06T12:05:37","guid":{"rendered":"https:\/\/digitalprindia.com\/news\/?p=1404"},"modified":"2026-10-06T12:05:37","modified_gmt":"2026-10-06T12:05:37","slug":"kathaa-revives-indian-artisan-craft-with-contemporary-home-decor-and-design","status":"publish","type":"post","link":"https:\/\/digitalprindia.com\/news\/kathaa-revives-indian-artisan-craft-with-contemporary-home-decor-and-design\/","title":{"rendered":"Kathaa: Reimagining India\u2019s craft traditions for modern Homes"},"content":{"rendered":"<p><strong><em>Founded by Chartered Accountant and entrepreneur Neha Modi, Kathaa brings heritage, contemporary design and artisan empowerment together through handcrafted d\u00e9cor inspired by Lippan art from Kutch<\/em><\/strong><\/p>\n<p><strong>Mumbai, October 6, 2026:<\/strong> For Neha Modi, the courage to begin again became Kathaa, a design-led venture that brings traditional Indian craftsmanship into contemporary homes while creating meaningful opportunities for artisans.<\/p>\n<p>Kathaa, as the name suggests, means a story. The brand creates handcrafted d\u00e9cor inspired by India\u2019s cultural traditions, particularly Lippan art from Kutch, reimagining the craft for modern homes and personalised gifting.<\/p>\n<p>The venture is the brainchild of Chartered Accountant Neha Modi, who returned to entrepreneurship after dedicating a significant phase of her life to family, with a focus on conscious choices, creativity and community.<\/p>\n<p>Her entrepreneurial journey began in 2015 with Peekaboo Cloth Diapers, a sustainability-led venture that grew into a community of mothers and reinforced her belief that small, thoughtful choices can create lasting change.<\/p>\n<p>That desire to combine purpose with creativity eventually led to Kathaa.<\/p>\n<h1>From Kutch\u2019s walls to contemporary spaces<\/h1>\n<p>Kathaa grew from Neha\u2019s connection with Lippan art, the distinctive mud-and-mirror craft associated with Kutch, and her belief that India\u2019s craft traditions can remain relevant in contemporary life.<\/p>\n<p>Kathaa adapts this traditional visual language into handcrafted contemporary pieces. Personalisation allows names and individual stories to become part of the craft, making each creation distinctive and memorable.<\/p>\n<p><em>\u201cKathaa came from a very personal belief that our stories and our roots should never become disconnected from the way we live today. I wanted to take the heritage of Lippan art beyond its traditional setting and create pieces that feel contemporary and personal while still carrying the soul of the craft. Every piece has a story, and that is where the name Kathaa comes from,\u201d says Neha Modi, Founder, Kathaa.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10747 \" src=\"https:\/\/three60magazine.com\/wp-content\/uploads\/2026\/10\/Neha-Modi-768x1024.jpg\" alt=\"\" width=\"361\" height=\"481\" \/><\/p>\n<figure id=\"attachment_10748\" aria-describedby=\"caption-attachment-10748\" style=\"width: 592px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10748\" src=\"https:\/\/three60magazine.com\/wp-content\/uploads\/2026\/10\/KAPIL-sunil-rohit-shetty-1024x410.png\" alt=\"\" width=\"592\" height=\"237\" \/><figcaption id=\"caption-attachment-10748\" class=\"wp-caption-text\">Kathaa pieces combine personal storytelling with a craft vocabulary inspired by traditional Indian decorative arts.<\/figcaption><\/figure>\n<h1>A platform for possibility and artisan livelihoods<\/h1>\n<p>At its core, Kathaa stands for possibility, beginning again, honouring one\u2019s roots and using design as a bridge between heritage and modern living.<\/p>\n<p>Equally important is Kathaa\u2019s social purpose. The brand supports artisans across India, working to showcase their skills and create a wider audience for handmade Indian craftsmanship.<\/p>\n<p><em>\u201cKathaa cannot simply be about creating beautiful d\u00e9cor; there has to be a larger purpose. India has immensely talented artisans whose work does not always receive the visibility it deserves. We want to celebrate their skills and create a sustainable platform through which their craftsmanship can reach more people,\u201d adds Modi.<\/em><\/p>\n<p>Each Kathaa creation is intended to carry more than aesthetic value, combining artistry, individual stories and the skills of the people who make it.<\/p>\n<p>Kathaa\u2019s personalised work has reached personalities from sport, cinema, entertainment and culture, showing how a traditional craft language can become a distinctive contemporary gift while retaining a recognisably Indian aesthetic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10749 \" src=\"https:\/\/three60magazine.com\/wp-content\/uploads\/2026\/10\/harbhajan-879x1024.jpg\" alt=\"\" width=\"406\" height=\"473\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10750 \" src=\"https:\/\/three60magazine.com\/wp-content\/uploads\/2026\/10\/matthew-904x1024.jpg\" alt=\"\" width=\"406\" height=\"460\" \/><\/p>\n<h1>About Kathaa<\/h1>\n<p>Kathaa is a handcrafted d\u00e9cor and gifting venture founded by Neha Modi. Inspired by Lippan art from Kutch, it combines heritage, contemporary design, personal storytelling and artisan empowerment.<\/p>\n<h1>About Neha Modi<\/h1>\n<p>Neha Modi is a Chartered Accountant and entrepreneur. She launched sustainability-led Peekaboo Cloth Diapers in 2015 and later founded Kathaa to celebrate Indian craft traditions, support artisans and create contemporary, story-led d\u00e9cor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founded by Chartered Accountant and entrepreneur Neha Modi, Kathaa brings heritage, contemporary design and artisan empowerment together through handcrafted d\u00e9cor inspired by Lippan art from Kutch Mumbai, October 6, 2026: For Neha Modi, the courage to begin again became Kathaa, a design-led venture that brings traditional Indian craftsmanship into contemporary homes while creating meaningful opportunities [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[1763,1764,1765,1766],"class_list":["post-1404","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lifestyle","tag-handcrafted-decor","tag-indian-crafts","tag-kathaa","tag-lippan-art","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kathaa: Reimagining India\u2019s craft traditions for modern Homes - Digital PR India<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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